NO PURCHASE NECESSARY. INTERNET ACCESS AND A VALID E-MAIL ADDRESS ARE REQUIRED TO ENTER. Adams® Cause A Stir Essay Contest ("Contest") begins on January 19, 2010 at 12:00 p.m. (noon) Eastern Time (ET) and ends on March 16, 2010 at 11:59 p.m. (ET) ("Contest Period").

HOW TO ENTER: Write an original essay describing creative ways in which you are helping (or supporting) the environment ("Essay" or "Entry"). Essay must be in English and must be 250 words or less. To submit your Entry during the Contest Period go to www.adamspeanutbutter.com/causeastir and follow the on-screen directions to submit your Entry. To submit your Entry, you must check the box where indicated to agree to these Official Rules and then click "Submit Entry." Entrants must be the sole creators of the entries submitted in this Contest. Entries may not have won previous awards, may not have been published previously, must not be obscene or indecent and the use of the entry by Sponsor as outlined herein must not infringe upon any other person's rights. Limit one Entry per person or e-mail address. Multiple Entries will invalidate all Entries from the entrant.

ELIGIBILITY: The Contest is open to legal residents of the 50 United States and D.C., 18 years of age or older. Void where prohibited. Employees, officers and directors of The J.M. Smucker Company ("Sponsor"), its affiliates, subsidiaries, distributors, sales representatives, Web Site developers and administrators, advertising, sales promotion and judging agencies and all other service agencies involved with the Contest, and members of the immediate families (spouse, parent, child, sibling and spouse of each) or households of any of the above employees are not eligible. Entries from anyone who has been a prize winner in any Sponsor (including Smucker's®, Jif®, Crisco®, Hungry Jack®, Martha White®, and Pillsbury® (baking mixes, frosting and flour), Eagle Brand®, etc.) contest in the 12 months prior to the Contest start date will NOT be considered.

JUDGING: A Grand Prize winner and four First Prize winners will be selected after a qualified panel of judges reviews all of the eligible Entries. Each Entry will be judged based on the following criteria: creativity/originality (1-50 points), clarity of expression (1-25 points), and personal involvement (1-25 points). In the event of a tie for either Grand or First Prize, the Entry with the higher score first in the creativity/originality criteria and then in the clarity of expression criteria will be declared the winner of the corresponding prize. If a tie continues, the tied Entries will be re-judged by a new judge using the original criteria. The Grand and First Prize winners will be chosen by March 26, 2010 and notified via mail. The Grand and First Prize Winners will be announced to the public on or about April 16, 2010.

PRIZES: ONE GRAND PRIZE: a 5-day/4-night trip for winner and up to 3 guests to Yosemite National Park, CA, including round-trip coach air transportation from a major airport near winner's home to Fresno, California, National Park entrance fees, hotel accommodations (#one room / quad occupancy) and 5-day car rental (eligible drivers only). All expenses not specified herein, including but not limited to, meals, ground transportation (except as specified), luggage fees, taxes and gratuities are the sole responsibility of the winner. Approximate retail value ("ARV"): $4,000.00. Actual value may vary depending on point of origin, time of travel and airfare fluctuations, but any difference between actual value and estimated ARV will not be awarded. Winner and guests must travel together and on the dates designated by Sponsor and comply with all security requirements or prize will be forfeited in its entirety. Winner may only bring a minor as a guest if winner is the minor's parent or legal guardian. Air transportation provided only if a winner does not reside within 100 miles of Yosemite National Park. If winner resides within 100 miles of Yosemite National Park, s/he will receive the use of a rental car (if eligible) in lieu of air travel (no cash difference will be awarded). All travel and accommodations may be subject to change, availability, restrictions, and black out dates. Sponsor will make all travel arrangements, including choice of airline accommodations. Winner must book trip through Promotion Activators, Inc. by September 1, 2010 and complete trip by April 30, 2011. FOUR FIRST PRIZES: a $100 REI® Gift Card. Total ARV of all prizes: $4,400.00. Gift Card prizes are subject to the terms and conditions imposed by the issuer. Prizes not redeemable for cash and no substitutions will be made, except by Sponsor who may substitute a prize of equal or greater value. All prizes will be awarded provided they are properly claimed in accordance with these Official Rules and a sufficient number of eligible entries are received. Limit one prize per person, household, or family.

ECO TIPS WEEKLY DRAWINGS

HOW TO ENTER WEEKLY DRAWINGS: To enter the Adams Eco Tips Weekly Drawings, go to www.adamspeanutbutter.com/causeastir ("Website") during the Contest Period and accurately complete and submit a weekly drawing entry in accordance with the on-screen instructions. Limit one entry per person or e-mail address per day (12:00 a.m. CT to the following 11:59 p.m. CT) of the Contest Period. Non-winning entries will not "roll over" into subsequent Weekly Drawings. No robotic, programmed, script, macro or other automated entries. Multiple entries in the same day, including multiple entries by the same entrant using different e-mail addresses, will invalidate all entries submitted by that entrant.

WEEKLY DRAWINGS: 8 Weekly Prizes will be awarded in random drawings conducted weekly from all eligible entries received and recorded by Sponsor's computer that week (each Tuesday at 12:00 a.m. CT to the following Monday at 11:59 p.m. CT). Drawings for each week will take place on or about the following business week.

WEEKLY PRIZES/ODDS OF WINNING: 8 Weekly Prizes: Weeks 1,3,5,7: a Water Bottle. ARV: $30.00, each. Weeks 2,4,6,8: a Sleeping Bag. ARV: $100.00, each. Limit one Weekly Prize per person and/or household. Odds of winning a Weekly Prize depend on the total number of eligible entries received for each Weekly Drawing. Total ARV of all Weekly Prizes: $520.00.

SPECIAL OFFER: Sponsor will send a coupon for 55¢ off one Adam's Natural Peanut Butter product to the first 1,000 entrants to complete and submit Entry in the Weekly Drawing. The coupon will be sent by mail to the home address provided on the Entry. Limit one coupon per person or household.

GENERAL TERMS & CONDITIONS: All potential Grand and First Prize Winners will be notified by telephone and/or certified mail. Weekly Prize winners will be notified by mail. If a prize is won by an eligible minor, it will be awarded on the minor's behalf to a parent or legal guardian, who must sign any required documents. Potential Grand Prize Winner (or his/her parent/legal guardian if a minor) must execute and return an affidavit of eligibility and liability/publicity release (where permissible) within 7 days of receipt of notification or Grand Prize Winner status will be forfeited and an alternate selected on the basis of the criteria stated herein, time permitting. By participating in the Contest, winners agree to release, hold harmless and indemnify the Sponsor, its affiliates, subsidiaries, distributors and each of their respective shareholders, directors, officers, employees and agencies from and against any and all liability whatsoever for any injuries, losses, harm, damage (including but not limited to property damage, personal injury and/or death), claims, actions, costs and expenses (including without limitation, all attorney's fees and court costs) arising directly or indirectly from or in connection with his/her participation in the Contest, acceptance, possession or use/misuse of the prize or participation in any prize-related activity. Winners further acknowledge that the above parties are in no manner responsible or liable for, and specifically disclaim, any warranty, representation or guarantee, express or implied, in fact or in law, relative to any prize or portion thereof, including but not limited to its quality, mechanical condition or fitness for a particular purpose. Submission of an Entry grants Sponsor and its agents the right to publish, use, adapt, edit and/or modify the Entry in any way, in commerce and in any and all media worldwide, without limitation and without consideration to the entrant. Submission of any Entry further constitutes the entrant's (or his/her parent's or guardian's) consent to irrevocably assign and transfer to the Sponsor any and all rights, title and interest in and to the Entry, including, without limitation, all intellectual property rights. Each entrant must be the sole and rightful owner and creator of the Entry submitted. Entries may not have won previous awards, may not have been published previously and must not infringe upon any other person's rights. Acceptance of a Contest prize will further constitute and signify the winner's agreement and consent (or that of parent or legal guardian if winner is a minor) that the Sponsor and/or Sponsor's assignee may use the winner's Essay, name, photograph, images, likeness, voice, signature, biographical information and/or any other intellectual property materials created or submitted as part of the Contest for promotional purposes in commerce and in all media worldwide (including Sponsor's web sites), without further compensation, except where prohibited. As a condition of being declared a Grand Prize Winner, potential Grand Prize Winner must agree to make him-/herself available for media interviews and public relations activities related to the Contest as reasonably requested by Sponsor. Winners are solely responsible for any federal, state or local taxes on prizes. All federal, state, and local laws and regulations apply. Sponsor reserves the right to take such action as it deems necessary to enforce these Official Rules and ensure the fair operation of the Contest, including without limitation, barring and disqualifying entrants who do not comply with these Official Rules. If, for any reason, the Contest is not capable of running as planned by any cause which, in the sole opinion of the Sponsor, corrupts or affects the administration, security, fairness, integrity or proper conduct of the Contest, Sponsor reserves the right, at its sole discretion to cancel, terminate, modify or suspend the Contest and determine winners from entries received prior to action taken, or as otherwise deemed fair and equitable by Sponsor. In case of cancellation, winning entries will be chosen from all eligible entries received prior to the date of cancellation and if circumstances permit. If due to any technical, production or other error, more prizes are claimed or awarded than are described in the Official Rules at any prize level, the number of prizes identified in the Official Rules will be awarded in a random drawing from all such prize claims received. By entering, entrants agree that all issues and questions concerning the construction, validity, interpretation and enforceability of the Official Rules, entrant's rights and obligations, or the rights and obligations of the Sponsor in connection with the Contest, will be governed by, and construed in accordance with, the laws of State of Ohio, without giving effect to any choice of law or conflict of law rules. By entering, entrants consent to the jurisdiction and venue of the federal, state and local courts located in Cleveland, Ohio.

LIMITATIONS OF LIABILITY: In the event of a dispute regarding the identity of an entrant, such entry will be deemed to be made by the authorized account holder of the email address submitted at the time of entry. "Authorized account holder" is deemed as the natural person who is assigned to an email address by an Internet access provider, service provider or other online organization that is responsible for assigning email addresses for the domain associated with the submitted email address. Neither Sponsor nor its agencies are responsible for lost, late, stolen, illegible, misdirected, or non-delivered entries or e-mail; or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Web Site or other connections availability, accessibility or traffic congestion, or miscommunications, or failed computer, network, telephone, satellite, or cable hardware, software or lines, or technical failure, or jumbled, scrambled, delayed, or misdirected transmissions, or computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network, or the incorrect or inaccurate capture of entry or other information or the failure to capture, or loss of, any such information. Neither Sponsor nor its agencies are responsible for any incorrect or inaccurate information, whether caused by Web Site users, or by any equipment or programming associated with or utilized in the Contest and assume no responsibility for any error, omission, interruption, deletion, defect or delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with or hacking of Sponsor's Web Site. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds may be tampering with the entry process or operation of the Contest or Sponsor's Web Site, may be acting in violation of the terms of the Sponsor's Web Site or these Official Rules or may be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Any attempt to deliberately damage any Web Site or undermine the legitimate operation of the Contest is unlawful and subject to legal action by Sponsor or its agents.

IN NO EVENT WILL SPONSOR, ITS AFFILIATES, SUBSIDIARIES OR RELATED COMPANIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF ENTRANTS ACCESS TO OR USE OF THE WEB SITE OR DOWNLOADING FROM AND OR PRINTING MATERIAL DOWNLOADED FROM SAID WEBSITE. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THE WEB SITE IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURSIDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

WINNERS LIST: For the names of the winners, send a self-addressed business-size envelope with proper postage affixed by May 31, 2010 to: Adams Cause A Stir Winners List, 6240 Oakton Street, Morton Grove, IL 60053.

SPONSOR: The J.M. Smucker Company, One Strawberry Lane, Orrville, OH 44667

©/® The J.M. Smucker Company. REI is a registered trademark of Recreation Equipment, Inc. which is not a participant in or sponsor of the Contest.